Here's What Not To Do During Mobile App Development!

Wouldn't the world be a better place to live if the truth was served on the platter? Yes, it would, even if you think that sometimes it's better to twist the things a little. Alright, yes, but just sometimes. But for a budding business to follow the right approach, it is a must that they are made aware of the reality.

More is less, especially when we stress the importance of knowing all the possible wrongs that one could do before stepping in a business. Wouldn't you want to know? In the entire process of creating an application, success and blunder lie close to each other. One must choose the path wisely and take all the aspects into consideration. And when mobile technology is concerned, one cannot underestimate anything. 

On that note, here we are with the top five things that we feel one must not do during the process of mobile app development. Check them out; 

1. Don't include everything, it's an app, not McDonald's combo meal!

It is a natural human tendency to want everything. Well, its all good, until the same habit makes its dedicate mission to push your business off the cliff. Even when the business world is going berserk about including every little thing they have on the website into the application, we still feel it is the worst choice of all times.

The idea behind the creation of a mobile app is to let the users get hold of their favorite services, in a jiffy. The idea is to streamline the entire experience, and not make it a living nightmare for the ones using it. Do remember that the reason why a user is coming on your business application is that he/she wants to escape from the same long & cumbersome process present on the website. If you miss that point, there are sure shot chances that you would miss its success too. Oops!

2. Don't think of an App as a Modern-Day Abstract Art, ensure you know what you're doing!

Prior to initiating the app development process, it is a must that you understand all the possible use cases of the same. It is not just because you don't want to look stupid, but it's also because you must know about what exactly you would be presenting to your audience.

It makes sense, right? 

Now imagine how embarrassing it would be, to not know what you are delivering. Don't you worry now, check out the pointers mentioned below, and get an upper hand on the same!

Check if it answers a need
Check if it's built merely for more engagement
Check if the focus is on revenue
Check if it's for sales

There are multiple 'check ifs' that we can give you, but for that, you'll need to reach out to us.     

3. Don't go easy on testing, that's actually very important!

There are 2.8 million apps ready for you to download on Google Play, but there are only a few of them, that users actually like. And yet by 2020, the mobile app would be easily able to generate total revenue of $189 billion! If you have noticed, both the previous statements are quite contrary, but still completely true.

It is true that the world is currently facing the rising competition, making it cumbersome for the businesses to release an application, especially the ones that people actually want to download. Now, take out your telescopes, and let us look at this problem from Mars which no one seems to understand. The reason why the application is unable to make its mark in the market is because of a lot of companies that never focus on the testing.

Take it from the team who has been developing seamless mobile applications for ages now, we cannot stress enough on the importance of testing an application before giving it a go. The quality of a brand's app needs to be exceptionally outstanding, it needs to worth the users' time. Are you able to catch our vibe? Apologies, we get a little carried away when we talk about our passion.

Now getting back to the importance of testing. It is a must because ensuring that the application is not failing anywhere leads straight to enhanced user-base, which leads to better revenue funnel, which leads to success.

Follow this mantra;

“Beta Testing Is the Only Passage For A Positive Brand Growth”     

4. Don't underestimate Retention in its battle with the Number of Downloads!

If the number of downloads is the only thing that matters to you for your business app, then you need to turn your thought process a full 180 degrees. It is very common for a brand to prioritize new downloads. But in reality, retention is much more important. That's because the gargantuan number of downloads would not make an app successful if nobody stays.

Of course, both are important, but primarily the focus needs to be on retention more than downloads. For that, you need to track the data of your brand and figure out where exactly the drop-offs happen. Once you figure out the same, dedicate all your efforts to boost retention and enhancing relevance. 

5. Don't forget to plan, there is nothing spontaneous about app development, except the idea!

Building the castle is good, but before that, please actually do focus on the foundation. Before the final structuring, it is necessary to know why exactly you are doing this. Not knowing what future your app holds is like stepping into the maze with no idea where you exactly need to go.

Take time and question yourself, of what exactly the application is all about. Bombard yourself with questions. Here are a few to help you out and give a little push in the right direction;

What is the motive?
What kind of audience do you want to attract? 
What are the users used to?
What they want now?
What is that they don't have yet?

It requires you to brainstorm your ideas with a team that has the right experience in developing applications. So don't forget to put in the extra efforts and do the necessary thinking. Eventually, you would be able to figure out the presentable features and qualities of the application. If you want to know more, then feel free to reach out to TECHUGO, a leading app development company. But until then stay tuned to this space for more information.