It’s Time to Match!
Whether you’re a gen-Z, millennial, or a recently separated single, it’s time to get yourself out there and find your other half.
Sure, the ongoing pandemic has changed the meaning of dating in numerous ways; however, virtual dates are currently the safest option. In a manner, it is adding to your advantage as screening the other personality and then planning an actual date is more of a shot than sitting at a blind date that brings boredom.
Do you want to become a matchmaker and get unlimited blessings from people finding their absolute love?
Notably, there already exist about 1500 online dating applications, so it is going to be a rollercoaster ride. If you’re looking forward to building a dating app, pull your socks up and be prepared for the hurdles in your way.
The Uniqueness of a London-Based Startup
Before getting further, one of the unique dating apps is Qemistry, a London-based startup. If you’re wondering what is so special about this dating app, Emma Clerk, the co-founder states that “Gen Z is looking for a lot more than just the swiping culture and photo-based profiles. Thus, video-based profiles are the secret recipe to a fulfilling relationship.”
She mentioned that Qemistry enable users to use a series of video clips on their profile, aiming at putting the personality of an individual at forefront.
After looking at bland faces on the dating apps and following the same boring pattern, Sachin Karia and Emma Clark came up with the idea.
Despite the presence of a lot of competition in the market, there’s a chance of growth.
How?
It is because the market is over-flowing with poor dating solutions. Therefore, if you don’t want to miss out working on common issues, this article has everything you need to know.
Obstacles for Dating Apps and Tips
Security
Why would anyone use applications or websites that don’t guarantee a user’s privacy? Undoubtedly, privacy and security are the two main components of a dating app and any mobile app built for the customers.
So, if you want to create an exceptional app that offers a great experience to the users, investing in security is what you need to do. Therefore, to avoid scams and frauds, here are the steps you can take:
Coding Encryption
The security must be prioritized right during the coding process. Undoubtedly, information is likely to be spilled due to a developer’s mistake or any other reason. Therefore, it’ll be great if API encryption is used to protect the code.
Protection of Backend Network Connections
All the information or servers accessed by your app’s API must follow security measures. Conducting network penetration testing for the protection of data is a good step.
Check for Vulnerabilities by Code Testing
Businesses can run tests to ensure no danger to the source code or any other data.
Fake Profiles
Undoubtedly, there’s a rise in the use of online dating apps. Along with it, there’s also rise in catfishing. In simple words, there’s increase in the use of fake profiles, and people are likely to lie about their age, job, etc. Due to such events, users tend to lose interest, or it leads to a loss of trust. Therefore, to prevent such happenings, here’s what you can do:
Photo and Video Verification
Photo verification can make sure if the user is the same person as who they affirm to be. For instance, Bumble has a massive audience due to its verification factor.
Link with Social Media Accounts
Enabling a feature in your app that demands the user to link their social media account for verification is another method of keeping out fake profiles.
User Possession
Building a fanbase in the initial stage of promoting your application can be challenging due to a lack of trust. Another reason could be a high competition that already exists in the market. Thus, here’s how you can possess more audience:
Opt for a Niche
As mentioned above, there’s high competition in the market due to the availability of numerous dating applications. In such a case, niche-based apps give more clarity to the customers regarding their needs.
Whenever a business targets a group of people based on age, location, occupation, etc., the app is likely to gain its first users quickly.
Create an Intriguing UI/UX
Dating apps aim at offering a smooth dating experience to the users; therefore, it’s necessary to build an intriguing UI/UX. It is advised that the simpler the navigation, the improved the user experience.
One big example is Tinder, whose swiping feature have led the app to gain tremendous popularity.
Lack of Faith
Not only the online dating industry but any industry that has adopted the online approach goes through a problem, which is lack of trust. People, especially women, tend to withdraw from using apps in fear of losing their valuable information or encountering fake profiles. Such issues can be solved in the following ways:
Filters
People can sort profiles using filters. For instance, if someone is looking for serious relationships, they can sort out profiles using the app for a similar purpose.
Spam Detector
Spam messages can sabotage the reputation of an online dating app. Thus, a spam detector is a good feature to have.
To Sum Up
If the trend of matching with people would have come a decade ago, there are chances that it wouldn’t have gained such emphasis as today. Lakhs of users have signed up for online dating apps for reasons like an easier method of reaching out to people, a smooth user experience, an efficient method of matching with the potential profiles, and whatnot!
The feeling will be great when two people happen to meet and turn into a power couple only because your dating application made it possible. Sounds amazing, right?
The increasing digital dating trend in UK will lead your business to great heights. So, what are you waiting for? Connect with an app development company in UK and bring your idea to reality.
Happy Reading!
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